These are a few of the articles that appeared in Chattanooga newspapers - and one in the L.A. Times - regarding local Native American "displeasure" with the University of Tennessee at Chattanooga's sports mascot, "Chief Moccanooga", that culminated in UTC's decision announced on 3 july 1996 to terminate its use.

The story goes further ... the choice of a new mascot - the Mockingbird, and the UTC Basketball team's entry into the NCAA playoffs, but what's covered here are just the press clippings. ... And be advised: there's a lot of disinformation that's been planted by other local interviewees, fed to the press, and assumed to be fact, eg, that i, tom kunesh, was born in Prague, Czechoslovakia, that could be considered humorous if this wasn't such a racial issue. Note that Ken LeVon Spears at the Chattanooga Free Press did the best, most objective press coverage of any newspaper, that the Chattanooga Times printed two retractions to Bill Casteel's lies (he's never apologized for them personally), that the SportsTalk guys on local 102.3 TalkFM love their Southern racism, and that the L.A. Times doesn't make their writers check their facts and love the lies that pass as sensationalism.

This is also proof that institutions can change, regardless of public sentiment against it, and hopefully also a crib sheet to prepare those who seek similar changes for the amount of media crap to which they'll be subjected.
Kudos to the UTC administrative staff, especially Marc Cutright, who had the understanding and the cojones to push the change through.

BTW - my twin brother, John, and i were born in St Paul, Minnesota in 1956. ;>

mailto: tpkunesh@chattanooga.net
24 march 1997

the UTC Mascot Change:
Part of the story

the new UTC mascot

The United States Commission on Civil Rights             Issued: April 13, 2001
Commission Statement on
the Use of Native American Images and Nicknames as Sports Symbols

The U.S. Commission on Civil Rights calls for an end to the use of Native American images and team names by non-Native schools. The Commission deeply respects the right of all Americans to freedom of expression under the First Amendment and in no way would attempt to prescribe how people can express themselves. However, the Commission believes that the use of Native American images and nicknames in schools is insensitive and should be avoided. In addition, some Native American and civil rights advocates maintain that these mascots may violate anti-discrimination laws. These references, whether mascots and their performances, logos, or names, are disrespectful and offensive to American Indians and others who are offended by such stereotyping. They are particularly inappropriate and insensitive in light of the long history of forced assimilation that American Indian people have endured in this country.

Since the civil rights movement of the 1960s many overtly derogatory symbols and images offensive to African-Americans have been eliminated. However, many secondary schools, post-secondary institutions, and a number of professional sports teams continue to use Native American nicknames and imagery. Since the 1970s, American Indians leaders and organizations have vigorously voiced their opposition to these mascots and team names because they mock and trivialize Native American religion and culture.

It is particularly disturbing that Native American references are still to be found in educational institutions, whether elementary, secondary or post-secondary. Schools are places where diverse groups of people come together to learn not only the "Three Rs," but also how to interact respectfully with people from different cultures. The use of stereotypical images of Native Americans by educational institutions has the potential to create a racially hostile educational environment that may be intimidating to Indian students. American Indians have the lowest high school graduation rates in the nation and even lower college attendance and graduation rates. The perpetuation of harmful stereotypes may exacerbate these problems.

The stereotyping of any racial, ethnic, religious or other groups when promoted by our public educational institutions, teach all students that stereotyping of minority groups is acceptable, a dangerous lesson in a diverse society. Schools have a responsibility to educate their students; they should not use their influence to perpetuate misrepresentations of any culture or people. Children at the elementary and secondary levels usually have no choice about which school they attend. Further, the assumption that a college student may freely choose another educational institution if she feels uncomfortable around Indian-based imagery is a false one. Many factors, from educational programs to financial aid to proximity to home, limit a college student's choices. It is particularly onerous if the student must also consider whether or not the institution is maintaining a racially hostile environment for Indian students.

Schools that continue the use of Indian imagery and references claim that their use stimulates interest in Native American culture and honors Native Americans. These institutions have simply failed to listen to the Native groups, religious leaders, and civil rights organizations that oppose these symbols. These Indian-based symbols and team names are not accurate representations of Native Americans. Even those that purport to be positive are romantic stereotypes that give a distorted view of the past. These false portrayals prevent non-Native Americans from understanding the true historical and cultural experiences of American Indians. Sadly, they also encourage biases and prejudices that have a negative effect on contemporary Indian people. These references may encourage interest in mythical "Indians" created by the dominant culture, but they block genuine understanding of contemporary Native people as fellow Americans.

The Commission assumes that when Indian imagery was first adopted for sports mascots it was not to offend Native Americans. However, the use of the imagery and traditions, no matter how popular, should end when they are offensive. We applaud those who have been leading the fight to educate the public and the institutions that have voluntarily discontinued the use of insulting mascots. Dialogue and education are the roads to understanding. The use of American Indian mascots is not a trivial matter. The Commission has a firm understanding of the problems of poverty, education, housing, and health care that face many Native Americans. The fight to eliminate Indian nicknames and images in sports is only one front of the larger battle to eliminate obstacles that confront American Indians. The elimination of Native American nicknames and images as sports mascots will benefit not only Native Americans, but all Americans. The elimination of stereotypes will make room for education about real Indian people, current Native American issues, and the rich variety of American Indians in our country.

The United States Commission on Civil Rights April 13, 2001

also see the National Coalition on Racism in Sports and the Media